Most rental houses are warehouses with a desk.
This one is smaller, on purpose. We curated a kit that's the gear we'd want to rent ourselves — cinema bodies that ship with a real bench-check log, lenses that get cleaned between rentals, lighting and grip rigs that have actually been on shoots.
Southern California has plenty of rental options, most of them an hour away from wherever you're shooting. We're a closer counter — and one that returns the phone call.