Counter open · Los Angeles · ·
★ About the Counter ★

A different kind of counter.

A working rental house in Southern California — built for productions that need clean gear, honest quotes, and a counter that answers the phone.

Most rental houses are warehouses with a desk.

This one is smaller, on purpose. We curated a kit that's the gear we'd want to rent ourselves — cinema bodies that ship with a real bench-check log, lenses that get cleaned between rentals, lighting and grip rigs that have actually been on shoots.

Southern California has plenty of rental options, most of them an hour away from wherever you're shooting. We're a closer counter — and one that returns the phone call.

Three rules we don't break.

I.

Honest Quotes

Line-item quotes, no hidden fees. Sublet markup is shown. Long-term and weekly rates are listed; we don't make you ask twice for a number.

II.

Bench-Check Every Time

Every camera body, lens, and audio piece is checked before it goes out and again on return. The log is signed by both parties. Working gear, every time.

III.

Answer the Phone

If something fails on set, we pick up. If we have a backup, it runs out same-day across the LA basin. If we don't, we sublet — and we eat the markup.

The counter.

The counter is in Southern California. Counter pickup is free during open hours. We also deliver across the SoCal basin — see How It Works for delivery zones and rates.

Drop-ins are welcome during open hours; calling ahead is faster if you're picking up a confirmed reservation.

★ Hours

Mon — Sat8am — 6pm

★ Counter

Southern CaliforniaAddress provided on booking confirmation.

★ Reservations

Request a quoteOne business day to reply.

Got a shoot coming up? Tell us about it.

Quotes come back within one business day. Pickup or delivery across Southern California.

Request a quote